Executive Certification Programme in Marketing Analytics

Sales & Marketing
  • Duration
    3 Years
  • Level
  • Programme
  • Study Mode
    Full Time

Course Description

Executive Certification Programme in Marketing Analytics is a 3/5/6 years postgraduate course. The course curriculum covers topics like Introduction to Marketing Analytics,Introduction to Charts and Dashboard, Marketing Segmentation based on Categories, Understanding Segments, Demographic and Psychographic Segments and their Targeting Strategies,Targeting with more than Two Segments, Forecasting,Forecasting for New Products and Marketing Prediction, etc. The course takes a theoretical based approach. On completion of the course, one can work as an Account executive, Assistant market analyst, Assistant product analyst, Data analyst, Market research associate, Marketing analyst, Project manager, etc. Applicants can further go into research or become a lecturer.


The candidate should have completed Bachelor’s Degree in relevant faculty or discipline from a recognized university with a Minimum of 55% marks in aggregate. Many colleges conduct Entrance exams for admission to this course.


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