Typographic Designer

Overview

Who is Typographic Designer?

In today’s world, each of us are bombarded with lots of advertisement of a wide array of products and services. The first and foremost goal of an advertisement is to capture attention. Typographers have a major contribution to this team work. They increase the aesthetics by designing the typeface which truly represents the product/service. The typeface involves the layout, font, color and size of the text used. They also style type for the online and print publications which is why they are referred to as desktop publishers, Layout artist etc.

They can work to design typeface for a wedding invitation, children’s book, milk carton etc.Communication of information being the primary function, often the aesthetics of the typeface is left unnoticed. However, the art of typography has a major impact, the typeface, depending on its properties have the power to enhance and degrade the readers experience. 

Typical day at work

What does Typographic Designer do?

A typographer is a person who designs the form and arrangement of a type to make the written word more legible and aesthetically pleasing. Such a person might design a font, or define the point size, kerning, and other characteristics of a typeface.Their job also includes developing concepts, graphics and layouts for product illustrations, company logos and websites.

• Visual effects and packaging play significant roles in product branding, and the job of a typographer is to create the typeface that graphically reflects the brand’s true story.
• The layout of text as well as its size, color and associated font compose an item’s typeface.
• A typeface can set the visual mood of items for which it is associated. For example, typographers can craft a typeface for wedding invitations that exude elegance, or they can create a typeface for a children’s book that evokes feelings of fun and excitement.
• Here are the key skills, main employers and the typical educational and career paths of successful typographers.

Abilities & aptitude needed

What are the skills, abilities & aptitude needed to become Typographic Designer?

• The job would require the typographer to take up several projects in a wide range. The most important demand to be met is to be “unique”.
• The artistic expression is a skill that would enable the typographer to design a typeface that uniquely expresses its purpose. Creative problem solving would be handy when they have to enhance the brand while staying within the physical layouts.
• The technological development has laid its signature in this field through softwares and made the task easier, by which computer literacy is a major skill required. They must have good communication skill to understand the purpose of the project by communicating with the client and to understand their specific needs and requirements. Each curve of a typeface holds a function, to begin with, the typographic designer must give attention to every little bit of detail.

Courses

Which course I can pursue?