Public Relations Manager

Overview

Who is Public Relations Manager?

Public relations officers or PROs are in-charge of keeping in touch with people they come in contact with. A PR career entails improving communication between the important people who keep the business running, and establishing new channels of communication that may provide the business with more opportunities in the future. It basically comes down to understanding and maintaining relations with the public—whether it’s with an organization, the media, the government, employees or with consumers.

Typical day at work

What does Public Relations Manager do?

Public relations (PR) managers are responsible for maintaining a favourable public image for a firm, organization, or government body. This may be accomplished by using various media types to send a good message to a target audience. They also write and analyze press releases, research social and political topics that may influence a firm, and prepare clients for public speaking announcements. Special presentations, such as commercial events, charity activities, or media campaigns may be directed by public relations managers. PR managers often work on many projects simultaneously and must be proficient at dealing with high-stress circumstances.

1. PROs help the client keep a list of activities and the kind of behaviour they need to display. They also need to advise them on how to interact with the media. They also need to liaison with the consumers and other external agencies that might demand the client’s time.
2. Public relations (PR) managers are concerned with helping a company, organization or government agency maintain a positive public image. This may be done using different forms of media to convey a positive message to a target audience. PR managers can direct, special presentations, including business events, charity functions or media campaigns.
3. They also perform such tasks as writing and reviewing press releases, monitoring social or political issues that can affect a company and preparing clients for public speaking announcements. PR managers often work on multiple projects simultaneously and must be adept in handling high-stress situations. Travel is also often required.
4. Write press releases and prepare information for the media
5. Identify main client groups and audiences and determine the best way to reach them
6. Designate an appropriate spokesperson or information source for media inquiries
7. Help clients communicate effectively with the public
8. Develop their organization's or client’s corporate image and identity
9. Assist and inform an organization’s executives and spokespeople
10. Devise advertising and promotion programs
11. Assign, supervise, and review the activities of staff

Abilities & aptitude needed

What are the skills, abilities & aptitude needed to become Public Relations Manager?

• A self-assured communicator and presenter are required.
• The position of Public Relations Manager is expected to grow in the future.
• A strong command of the English language, both verbally and in writing, is essential.
• Have a thorough awareness of media requirements and media connections.
• Be proactive, dependable, responsible, and accurate, with a keen eye for detail.
• Have the capacity to keep information private.
• Tactical knowledge of all major social media sites
• Capability to operate in high-stress conditions for extended periods
• A high level of flexibility and inventiveness
• Self-motivated with a positive and professional management style

Courses

Which course I can pursue?