Who is Media Planner/Professional?
Advertising has developed into a multibillion-dollar business. Each service and product is promoted through marketing tactics. A media planner aids businesses in this process. Also known as a brand planner or brand strategist, a brand planner or brand strategist assists in the development of an advertising campaign to boost the exposure and sales of a service or product. They help clients in making critical marketing choices for their products/services.
Typically, the media planner is authorised to collaborate with their customers to understand the product and their target audience and to create the campaign across different media channels in order to boost the product's exposure and perceived attractiveness within the target group. The media planner, on the other hand, is distinct from the media buyer. The media buyer is responsible for obtaining advertising space on numerous platforms, working with other media buyers.
Typical day at work
What does Media Planner/Professional do?
Media planners, also known as brand planners or brand strategists, work at advertising agencies and create ad campaigns for various clients. A media planner is responsible for identifying which media platforms are best to advertise a client's brand or product. Additionally, media planners use mathematical formulas to analyze demographic data in order to determine what type of advertising would best suit their goals.
- To converse with the client and to collect information about the product/service and to understand their target audience
- To collect information and research on various media channels, both online and offline, such as television, radio, magazine, newspapers, journals, internet, social media platforms, digital billboards, outdoor posters etc.
- To analyze the popularity and potential visibility promised by each media channel, and to evaluate the channels that could most effectively reach the target audience.
- To conduct meetings and discussions with the clients to note down their contributions, preferences and ideas as well as to provide suggestions.
- To develop various strategies based on the client objectives.
- To coordinate with the creative team, media buyers and other experts involved in the process of strategy development.
- To communicate the strategies proposed, the budget requirements, etc through presentations to the client for approval
- To evaluate, implement and maintain the strategy.
- To work on multiple projects simultaneously for different clients.
- To network and maintain good relationships with professionals of various media channels including newspapers, magazines, websites etc. and to follow the media trends
- To establish trust from the client and to provide good customer service.
- To proofread advertisement content before release.
- To evaluate the effectiveness and impact of the strategies and strengthen the weaknesses of each strategy in future.
Abilities & aptitude needed
What are the skills, abilities & aptitude needed to become Media Planner/Professional?
Working in the advertising profession requires strong networking abilities. Socializing and making relationships are critical to your success. Effective networking requires strong interpersonal and communication skills. Media planners should possess strong analytical abilities to ascertain the possible influence of each media channel on the target audience. Each activity must be thoroughly studied for its advantages and disadvantages. Those who are numerate will have no difficulty working with databases and managing information. Enthusiasm will impress your customer, and tenacity is a necessary quality since setbacks are unavoidable; success is found in rising to the occasion and reinforcing the methods. A media planner must be able to function under duress. Additionally, multitasking is a necessary ability for the fast-paced work description. They must also possess strong writing and reading abilities.
Which course I can pursue?
Which are the best colleges to attend to become Media Planner/Professional?
Lady Shri Ram College for Women, New Delhi
New Delhi | Delhi UniversityNIRF Rank : 5
Loyola College, Chennai
Chennai, Tamil Nadu | University of Madras, ChennaiNIRF Rank : 6
Hans Raj College, Delhi
Delhi | Delhi University,UGCNIRF Rank : 9
Savitribai Phule Pune University, Pune
Pune, Maharashtra | Savitribai Phule Pune University, PuneNIRF Rank : 10
Madras Christian College, Chennai
Chennai | University of MadrasNIRF Rank : 13
Punjabi University, Patiala
Patiala, Punjab | UGC, NAAC.AIUNIRF Rank : 18
Banasthali Vidyapith, Banasthali
Jaipur, Rajasthan | UGCNIRF Rank : 19
Symbiosis Institute of Business Management, Pune
Lavale, Maharashtra | Symbiosis International University, PuneNIRF Rank : 20
SVKM`s Narsee Monjee Institute of Management Studies, Mumbai
Mumbai, Maharashtra | ?AACSB?, ?AMBA?, ?UGC?, ?AIUNIRF Rank : 20
Siksha 'O' Anusandhan, Bhubaneswar
Bhuvaneshwar, Odisha | Biju Patnaik University of Technology,UGC,NAACNIRF Rank : 21
PSGR Krishnammal College for Women, Coimbatore
Coimbatore, Tamil Nadu | Bharathiar University, CoimbatoreNIRF Rank : 22
Symbiosis International University, Pune
Lavale, Maharashtra | Symbiosis International University, PuneNIRF Rank : 22
Jesus & Mary College, New Delhi
Delhi | University of DelhiNIRF Rank : 25
Mar Ivanios College, Thiruvananthapuram
Thiruvananthapuram | University of Kerala,UGCNIRF Rank : 29
Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur
Nagpur, Maharashtra | UGC,AIUNIRF Rank : 29
Scott Christian College, Nagercoil
Nagercoil, Tamil Nadu | Manonmaniam Sundaranar University, TirunelveliNIRF Rank : 30
Maharshi Dayanand University, Rohtak
Rohtak, Haryana | UGC, NAAC-ANIRF Rank : 32
Women`s Christian College, Chennai
Chennai | University of MadrasNIRF Rank : 32
Thiagarajar College, Madurai
Madurai, Tamil Nadu | Madurai Kamaraj University, MaduraiNIRF Rank : 34
Loyola Institute of Business Administration, Chennai
Chennai, Tamil Nadu |NIRF Rank : 36
Shanmugha Arts Science Technology and Research Academy, Thanjavur
Thanjur, Tamil nadu | NAAC, UGC, NAAC-ANIRF Rank : 38
Lovely Professional University
Delhi | University Grants Commission (UGC)NIRF Rank : 38
St. Joseph's College, Tiruchirappalli
Tiruchirappalli, Tamil Nadu | Bharathidasan University, TiruchirappalliNIRF Rank : 39
Alliance University, Bengaluru
Bengaluru | UCCNIRF Rank : 42
Xavier University, Bhubaneswar
Bhubaneshwar | UGC,NBA,AIUNIRF Rank : 44
Sri Padmavati Mahila Visvavidyalayam, Tirupathi
Tirupati, Andhra Pradesh | UGCNIRF Rank : 46
National Institute of Technology Durgapur
Durgapur, West Bengal | Deemed UniversityNIRF Rank : 46
Vellore Institute of Technology, Vellore
Vellore | UGCNIRF Rank : 46
Sathyabama Institute of Science and Technology, Chennai
Chennai, Tamil Nadu | Sathyabama University, ChennaiNIRF Rank : 47
Maharaja Agrasen College, Delhi
Delhi | University of DelhiNIRF Rank : 47
Amity University, Gautam Budh Nagar
NOIDA | UGC?, ?NAAC?, ?WASC?, ?AIU?, ?ACUNIRF Rank : 49
VELS Institute of Science Technology and Advanced Studies, Chennai
Chennai, Tamil Nadu | ?UGC NAACNIRF Rank : 52
Lovely Professional University, Phagwara
Phagwara, Punjab | UGC, AIU, PCI, NCTE, COA, ACBSP,NIRF Rank : 52
Sri Krishna Arts and Science College, Coimbatore
Coimbatore, Tamil Nadu | Bharathiar University, CoimbatoreNIRF Rank : 53
Kurukshetra University, Kurukshetra
Thanesar, Haryana | UGCNIRF Rank : 53
St. Thomas College, Thrissur
Thrissur, Kerala | Affiliated to University of CalicutNIRF Rank : 54
Institute of Management and Entrepreneurship Development, Pune
pune | university of puneNIRF Rank : 55
Sam Higginbottom Institute of Agriculture, Technology and Sciences, Allahabad
Allahabad, Uttar Pradesh | UGC, ACU AIU IAU IAUANIRF Rank : 56
Sacred Heart College, Ernakulam
Thevara, Kochi | Mahatma Gandhi University, KottayamNIRF Rank : 57
Koneru Lakshmaiah Education Foundation University(K L College of Engineering), Vaddeswaram
Guntur, Andhra Pradesh | University Grants Commission, All India Council for Technical EducationNIRF Rank : 58
Stella Maris College for Women, Chennai
Chennai | University of MadrasNIRF Rank : 58
St. Joseph`s College of Commerce, Bengaluru
Bengaluru, Karnataka | Bangalore University, BangaloreNIRF Rank : 61
St. Teresa's College, Ernakulam
Ernakulam Kochi, Kerala | Mahatma Gandhi University, KottayamNIRF Rank : 64
Shoolini University of Biotechnology and Management Sciences, Solan
Solan, Himachal Pradesh | UGCNIRF Rank : 65
NSHM Knowledge Campus, Kolkata
Kolkata, West Bengal | Maulana Abul Kalam Azad University of Technology, KolkataNIRF Rank : 68
National Institute of Technology Agartala
Paschim Barjalai, Tripura | UGCNIRF Rank : 70
Farook College, Kozhikode
Kozhikode, Kerala | CALICUT UNIVERSITY, CALICUTNIRF Rank : 71
SRM Institute of Science and Technology, Chennai
Kattankulathur, Tamil Nadu | SRM University, ChennaiNIRF Rank : 73
St. Xavier's College, Palayamkottai
Tirunelveli, Tamil Nadu | Manonmaniam Sundaranar University, TirunelveliNIRF Rank : 74
V. O. Chidambaram College, Tuticorin
Thoothukudi, Tamil Nadu | Manonmaniam Sundaranar University, TirunelveliNIRF Rank : 77
Lady Doak College, Madurai
Madurai | MKU,MaduraiNIRF Rank : 79
Hindustan Institute of Technology and Science, Chennai
Chennai | NAAC; UGCNIRF Rank : 95
IK Gujral Punjab Technical University, Kapurthala
jalandhar | UGC, AICTENIRF Rank : 96
Sri Meenakshi Government College for Women, Madurai
Madurai, Tamil Nadu | Madurai Kamaraj University, MaduraiNIRF Rank : 97
Muthurangam Govt. Arts College, Vellore
Vellore, Tamil Nadu | Thiruvalluvar University, VelloreNIRF Rank : 98
The Northcap University, Gurugram
Gurgaon, Haryana | BCI, NAAC, UGC, MHRD, AIUNIRF Rank : 117
YMCA University of Science and Technology, Faridabad
Faridabad, Haryana | UGCNIRF Rank : 144
Sri Krishna College of Technology, Coimbatore
Coimbatore, Tamil Nadu | Anna University, ChennaiNIRF Rank : 145
PES University, Bengaluru
Bengaluru, Karnataka | AICTE, NAAC, UGCNIRF Rank : 149
Dr Vishwanath Karad MIT World Peace University, Pune
Pune, Maharashtra | UGCNIRF Rank : 154
Narula Institute of Technology, Kolkata
Kolkata, West Bengal | Maulana Abul Kalam Azad University of Technology, KolkataNIRF Rank : 160
PES College of Engineering, Mandya
Mandya, Karnataka | Visvesvaraya Technological University, BelagaviNIRF Rank : 161
Manav Rachna International Institute of Research and Studies, Faridabad
Faridabad, Haryana | Manav Rachna International University, FaridabadNIRF Rank : 164
Sri Venkateswara College of Engineering and Technology, Chittoor
Chittoor, Andhra Pradesh | Jawaharlal Nehru Technological University, AnantapurNIRF Rank : 176
Sharda University, Greater Noida
Greater Noida, Uttar Pradesh | Sharda University, Greater NoidaNIRF Rank : 179
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Are there internships available for Media Planner/Professional?
What does the future look like for Media Planner/Professional?
Job growth is projected to be 23% through 2026. According to this prediction, employment opportunities are much bigger than those in all other professions. The profile, on the other hand, is that of a high-pressure, fast-moving, and diligent professional. The primary recruiters are advertising companies, and the usual work environment is that of an office worker. However, travel to the client's location may be necessary.
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