Marketing Executive

Overview

Who is Marketing Executive?

Marketing executives develop, implement, and monitor marketing strategies that promote brands, products, and services. They do market research, manage lower-value client connections, and assist the Marketing Manager with their higher-value campaigns. Marketing executives are responsible for promoting products and services to the broader population. As a marketing executive, you may develop and implement marketing plans and campaigns through a variety of various tactics and platforms.

Typical day at work

What does Marketing Executive do?

A marketing executive is someone who plans, executes, and manages an organization's whole marketing strategy and campaign to promote its brands, goods, and services. Among other marketing-related jobs, a marketing executive's responsibilities include doing research, creating marketing materials, inventing novel methods to sell products, and analysing performance reports. These professionals often work in a business's marketing department, aiding with the execution of marketing duties and objectives. While the majority of marketing executives work on a full-time basis, they may also work as independent contractors or part-time employees. Marketers work in a wide array of sectors, including media, banking, technology, retail, and manufacturing.

• Recognize, build or assess marketing strategy based on awareness of establishment targets, business dynamics and cost and mark-up factors
• Formulate, guide, or organize marketing campaigns or policies to promote goods or services, and work with advertisement or promotion managers
• Assess the financial dimensions of product growth, like expenditures, budgets, research and development allocations or estimates of returns on investment and profit-loss
• Establish pricing plans, aligning company priorities and client satisfaction
• Compile lists that identify goods or services offered
• Guide the training, hiring or performance assessment of marketing or sales workforce and supervise their daily activities
• Confer with product development personnel on product requirements like color, design or packaging
• Utilizing revenue forecasting or strategic planning, to make sure goods, lines or services are marketed and rentable, track business developments and monitor market trends
• Discuss contracts with suppliers or distributors to manage the distribution of goods, create distribution networks or developing distribution strategies
• Coordinate or engage in promotional events or trade shows, in the marketing of goods or services with producers, marketers or production managers
• Start market research studies or evaluate its results
• Consult with legal staff to settle issues, like a violation of copyright or sharing of royalties with outside suppliers or distributors
• Confer with buying staff for guidance on the types of goods or services that are likely to be in demand
• Consult the buying personnel to get recommendations on environmentally friendly or safe goods
• Carry out commercial or economic surveys to locate future product or service markets
• Recommend improvements to goods, production processes, packaging or other features to boost the environmental soundness or durability of goods
• Counsel businesses or other organizations regarding local, regional or foreign factors influencing the purchasing or selling of goods or services.

Abilities & aptitude needed

What are the skills, abilities & aptitude needed to become Marketing Executive?

• Marketing executives are highly organised and thorough in their approach, as they tactically plan and develop a marketing strategy that aligns with a business's objectives. Additionally, they must possess good data analysis abilities and be able to utilise them to derive insights about industry trends in order to improve company performance and therefore choose the most promising plans for their firm.
• Marketing executives must be able to think creatively and imaginatively in order to produce new concepts. As a result, they must also exhibit decision-making abilities to choose the most appropriate solutions based on their judgement.
• A marketing executive use status thinking to target advertising and optimise campaigns to get the most potential return on investment, based on their knowledge of how people think and how they perceive their purchases.
• You must be knowledgeable about and adept at implementing marketing trends and techniques. Marketing executives are great communicators who are innovative. They like identifying the most effective and straightforward method of communicating with customers. They understand how to transform boring topics into campaigns that increase client engagement.

Courses

Which course I can pursue?