Market Research Analyst

Overview

Who is Market Research Analyst?

The job role of a Market research analyst is to study the market conditions to find potential sales of a product & service. They assist the organization to s to understanding the need of the population. Market Research Analysts study what products people want, who will buy them and the price of the product.

Typical day at work

What does Market Research Analyst do?

The job of a Market Research Analyst involves collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations. It includes compiling and analyzing statistical data using modern and traditional methods to collect it.

The market research analyst performs research and gathers data to help a company market its products or services. It also involves gathering data on consumer demographics, preferences, needs, and buying habits. It also demands the evaluation of data using statistical techniques and software.

• Collect data on consumer, competitors and market places.
• Prepare reports and presentations on the information collected
• Compile and analyse data through modern and traditional research methods.
• Using statistical tools and softwares. 
• Help the company market its goods and services.

Abilities & aptitude needed

What are the skills, abilities & aptitude needed to become Market Research Analyst?

Market Research Analysts are strong-minded individuals. To pursue a career as a Market Research Analyst the individual must possess some key skills. These include attention to detail, ability to work under immense pressure, an analytical mind and a methodical approach to work. The individual must also have basic IT skills and knowledge of statistical software packages.

Courses

Which course I can pursue?